<p>HELPS REVERSE YEARS OF DAMAGE from 1st wash: Deeply nourishing formula penetrates to the deepest layers of your hair, restores proteins and helps reverse years of hair damage from 1st wash.BIO Proteins are similar to the proteins present in your hair. Dove&#39;s creamy formula restores proteins in your hair, reversing damage. Restores your hair from accumulated damage, leaving it healthier, smoother &amp; silkier.</p>
